CampaignPop – Twitter Stats for the 2012 Presidential Election

September 4th, 2012
by Matthew

Earlier this year, we were building tools for our news clients so that they could have a dashboard for tracking Twitter activity on reporters and writers (we released free versions of some of these social media tools).

We were discussing different datasets that we thought would be interesting to track with our longtime colleague, Jay Leary. All of us follow politics pretty closely, so we decided to build out a social media dashboard for the 2012 presidential election. The result is CampaignPop, where we measure both the output and social media sentiment for each candidate:

CampaignPop Twitter Sentiment Scores


Jay and Tim did a very nice job getting the site up, and my best contribution was staying out of their way and making offhand suggestions. We’re still figuring out the best way to promote the site and use it to surface insights about the effects of social media participation on the campaign. With any luck, we’ll be able to build a predictive model for the results of the election that is useful to political pundits and major media sites.

Have a look and tell us what you think.

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