Archive for the ‘Google Plus’ Category
Google Plus has now been in public Beta for over 3 months and business pages are nowhere to be found. In the first few weeks of launch, many businesses created profile pages only to see them taken down by Google. Google then came out and publicly said that pages for businesses would be launched later in the year and that there would be a test group for brands. The only official peep that has come from the Googleplex since has been the announcement that businesses could be represented by a living, breathing person. What’s the holdup? Why is Google dragging its feet? Is it to protect the user experience, or are they protecting something else?
There has been speculation that business profiles are currently being tested privately. As evidence, you see company logos coming up when you edit your personal employment history. The small piece of evidence that I have to the contrary is that one of our clients comes up, and I know for a fact that they have nothing to do with the test group for business pages. Although they did apply so it could have something to do with that.
Something that I have talked about in the past is that one of the advantages of Facebook ads over Adwords is that if you convert clicks to Page “likes”, you have created a permanent connection between you and that target, giving the advertiser the ability to connect with the target over and over. Adwords does not share this permanency (unless you point it to your Facebook page) and makes a decent percentage of its Adwords revenue from searchers who have clicked on a brand’s ad more than once. This relationship with clicks, follows, and likes leads me to believe that Google is being protective of their Adwords revenue by not allowing businesses to participate in Google+ until they devise and fully test a model that not only protects this revenue, but increases it.