You’ve probably heard the terms thrown around: “Web 3.0″ or “The Semantic Web”. What was once a conceptual exercise is rapidly becoming an important part of the World Wide Web we all know and love.
What’s the semantic web? It’s a web of structured data linked together instead of HTML content. The advantage of the semantic web is that companies and publishers can take advantage of how this structured data can be meshed together to create new applications and content. There’s a lot of valuable linked open data out there already that people are using and contributing to. Here’s a cross-section of what it looks like:
Have a look at the whole beautiful cloud.
It may be a bit daunting, but that cloud is the first frontier of the semantic web. Structured data resources linked together. Even Google is getting its feet wet in this new world with the release of their Knowledge Graph, which blends semantic web results into their regular search results. And you may have heard about rich snippets, which are the expanded search engine results Google displays for sites that use structured data. At Best Buy, rich snippets resulted in a 30% increase in click-through rate.
Here at AudienceWise, we are providing our clients with guidance and strategy on how to capitalize on opportunities in the semantic web and structured data worlds. We keep our fingers on the pulse of semantic technology, so we can suggest solutions and design applications that make use of RDF and linked data. Matthew has been developing strategies that merge semantic technologies with current SEO strategy. His presentation at SMX Advanced 2012 underscored the current state of those two worlds:
If you’re looking for new opportunities to utilize your site’s data or how to stake an early claim in the semantic web, we can help.